History DScribed
An approachable & friendly professional who knows collaboration & communication is key. Quickly builds a good rapport. Enjoys being a lead / senior digital consultant, managing products for both the public & private sectors across New Zealand & internationally. Key strengths lie in many areas from leadership, discovery & advisory, high level & deep dive scoping, collaboration & communication, adaptability, leadership, management, relationship building & nurturing.
A highly experienced & motivated digital professional. 18+ years in the product, business analyst, collaborator & communicator, and content designer & development spheres.
A forward-thinking & innovative professional who enjoys rising to challenges. A confident, successful, human-centric, agile, plain language advocate. Trusted by multinational organisations, local firms & in the public sector.
“I'm fascinated by design & the research involved to come up with the reason things are the way they are. Across the board from nature, fashion, software, websites, and graphics, to photography, interiors, landscapes, proportions, architecture, and even gastronomy, marketing, and branding — I’m hooked!”
Lara Managh-Williams
Digital Consultancy
Lead Business Analysis, UX & Design
Lead digital consultancy - focused on web solutions & creating beautiful experiences for everybody involved. Leading cross-functional teams for product builds from primary research through to implementation. A driving force, making sure solutions are developed on time, meeting accessibility, usability & the needs of the audience.
Thoroughly enjoys digital consultancy; pushing the boundaries of features, design & colour while always considering the journeys and experiences it provides. This lends itself brilliantly to the business analysis & UX focus.
A lead/senior agile BA, leading the initial research, scoping, specs, design & refinement of the experience, interactions, user interfaces (UIs) and the backend of innovative solutions. The juicier the better!
Focused on developing a raft of web apps from flagship websites for large Ministries to futuristic HR & Payroll solutions.
TECHNICAL WRITING,
COORDINATION & DISCOVERY
Lara's been an product, information & content designer & implementer for almost two decades. She's a strong advocate of Plain Language & delightful aesthetics; using them in communications, content development & many other mediums.
In 2009, technical writing & project coordination beckoned. Lara’s delivered many projects & products in both the New Zealand public & private sectors.
The Wellington regions district health boards (DHBs) became her focus for a few years - fundamentally as a tech writer, but also working as a business analysis, team leader (leading both the discovery engineers & the testing team) & project management.
SPECIALIST RECRUITMENT CONSULTANCY
Moving to New Zealand in 2006, opened the door to IT recruitment consultancy - this enhanced Lara's eagle eye for documentation, along with her interviewing & workshopping prowess. It also gave her an appreciation & understanding of the corporate world, the government sector & New Zealand's thriving IT & tech industries.
ANALYSIS & COORDINATION
After relocating to Australia, in 2005, Lara's focus shifted from the world of the celebrity & the fashion industry to more of a corporate one. She secured account management, analytical, data-centric & coordination roles across Australia. Lara’s continued to be creative, with a flare for fashion & a keen eye for design & style.
“I find happiness in what's around me. I love people watching but on a much grander scale! I take in all the experiences, colours, spaces, textures, sounds, smells, values & atmosphere that’s around me. This has really shaped who I've become, & my appreciation of memories, patterns, cultures, interactions, nature & science.”
Lara Managh-Williams
FASHION & COORDINATION
Conde Nast Zao and the fashion industry in Moscow, Russia, began Lara's career & ultimately intensified her appreciation for all things beautiful & of the highest quality. She was lucky enough to launch Glamour magazine into the Russian market & it succeeded with a larger circulation than American Vogue.
After leaving Russia, she moved into freelance fashion styling & coordination for a large publication house in London, UK.
Digital Scribe, we bridge the gap,
Between data insights and a user's lap.
Business analysis is our art,
Crafting user experiences from the start.
Digital Scribe, we're here for you,
Turning data into solutions that are true.
User experience, we enhance with care,
In the world of business, we're a perfect pair!
Digital Scribe, where insights unite,
Business and UX, we do it right.
Your success, we'll always optimize,
With Digital Scribe, reach new heights!